There is not much men’s bits going on in LA at the moment, so this post comes out of London. The Shop at Bluebird, situated on the Kings Road, London in the south-west of the city, has long been a favorite and an exciting trove of apparel. What is also great is they exclusively stock labels from around the globe in the UK such as UNIS, this casual new brand from the USA.
Inspired by and designed for the contemporary downtown man, UNIS evokes classic American sportswear which is a focus, or rather the Olympics, for SS12 looking forward. Urbane while easy, elegant without affect, designer Lee creates understated designs that don’t ask for attention. All pieces are produced and manufactured in New York City and Los Angeles and sees UNIS as the result of a real relationship between designer, craftsmen, and a world wide, but locally savvy consumers.
The collection, of which these images are just a small selection from, is exclusively available in the UK from The Shop at Bluebird, so hurry!